- The “Passionate Activist”
…This is the Jane Fonda maneuver. It’s the most brilliant PR move in the book. By getting arrested for climate change, she creates a “fiery” persona. It’s the perfect distraction so you admire her “purpose” and forget to ask how an 80-year-old has the skin of a 50-year-old.
- The “Voice of God” (This One Is Shocking!)
…This is the Morgan Freeman con. This one is the secret genius. He’s the only one who doesn’t have to fight aging because his entire brand is being old. He hasn’t “aged gracefully”; he monetized aging itself, cornering the market on “wisdom” and “grace.”
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